Building an online course takes a lot of time and effort, and so does acquiring new students. Just because you’ve created an online course doesn’t mean that people will sign up for it – you need to promote it in clear and compelling language, in a way that makes sense to prospective learners so they’ll purchase access. As a course creator, you may feel that your strength is in teaching, not selling. As such, a sales page for your course is an excellent way to convert prospective students into active learners. Before you can educate students through a course, you have to educate them as per why they’d want to take it at all. Let’s have a look at how.

What Is a Course Sales Page?

The goal of a course sales page is to turn your visitors into buyers by persuading them to enroll. Normally a course sales page is comprised of the course description and marketing copy. To create an outstanding sales page that will optimally convert into sales, structure, and content are equally important. To make your course sales page effective, you should add elements such as a compelling heading to capture visitors attention, an opening story to introduce the problem, bullets to highlight benefits of the solution, an offer to introduce your course, FAQs, clear pricing details, testimonials, images, videos, etc. LifterLMS provides you two options for your course description

  • The un-enrolled view, this is a sales page with your custom content for non-members or visitors of your site.
  • The enrolled view, your course home screen with its default content like syllabus, progress bar, etc.

How to Create Course Sales Page in LifterLMS

Creating a course sales page in LifterLMS is an easy task, we will guide you how you can create a Custom Course Sales Page in LifterLMS. The custom sales page can be any page on the internet or on your site. LifterLMS provides the following four options for the course sales page:

  1. A Default sales page
  2. Show custom content
  3. Redirect to a WordPress page
  4. Redirect to custom URL

Default Sales Page

If you don’t have a custom course sales page LifterLMS provides Default Sales Page option for you. Default sales page will show default course content like course description, course syllabus, progress bar, etc. To display default course content for your sales page, follow these simple steps

  • Go to WordPress Dashboard
  • Navigate to Courses
  • Select a Course
  • Scroll down to Course Options
  • Under Course Options Select Sales Page
  • Under Sales Page Content, click on the dropdown menu
  • Select Display default course content to display your default course content like course description, progress, etc.

Show Custom Content

To set a custom sales page for your course in LifterLMS with custom content, select the Show Custom Content option in the dropdown menu.


After selecting “Show Custom Content,” a new dialog box “Sales Page Custom Content” will appear under the Sales Page Content option. Now you can simply create your custom course sales page by adding your custom content.

Redirect to WordPress Page

You can use any page builder of your choice to create your custom sales page. Design a beautiful course sales page and simply select the “Redirect to WordPress Page” option in the dropdown menu.


After selecting that option, another option “Select a Page” will appear under it. Click on that option and select your course sales page.By adding a members-only access plan to each course included in a given membership, you will allow a user to browse and discover specific courses included in membership they can purchase.

Restrict Pages and Blog Posts

LifterLMS allows you to restrict page and posts to users with certain memberships. You can easily do this while creating a post or page, via the meta box settings available on the right side.

Redirect to Custom URL

You may have your training or LMS on any other URL or a subdomain and so want to redirect your visitors to that URL. You can do that by simply selecting the “Redirect to custom URL” option in the dropdown menu.


After selecting that option a new option “Sales Page Redirect URL” will appear. Enter your sales page URL here to redirect your users to your course sales page.


Remember that the course sales page will be only shown to those students and visitors who are non-enrolled in that course. The paid/enrolled one will see the default course content. You can also use custom sales page feature for memberships.

We’d love to hear if you found this article useful. Please comment below with your thoughts so we can continue to create helpful posts. If you need any assistance with the LifterLMS, don’t hesitate to drop us a line here or through our contact form and one of our Ninjas will be in touch ASAP. Thanks for reading.