This is how we helped CXR boost site and forum engagement with a gamification system
Project Overview
Task
Duration
Team
Result
Introduction
CareerXRoads is a community that gathers talent professionals and their entire teams of large enterprise organizations from all around the world, helping them collaborate, problem-solve and network. During the COVID-19 pandemic, when online communication became increasingly important, the CXR team decided to take action to increase engagement on their website and forums.
After deciding to implement a gamification system to reach their goals, Shannon reached out to LMSNinjas to get the job done. “We were looking for a partner that was familiar with WordPress, that understood our community, what our company does and the technology involved in our platform”, Shannon says.
Challenges
- Creating a hierarchy system using ranks that can be achieved by collecting points.
- Configuring reward of points for different activities on the site that would encourage community exhange.
- Creating a leaderboard with custom fields.
- Award users in bulk using their email addresses.
- Designing intuitive UX.
Solution
Discovery Phase
Iryna was helping her adjust it to WordPress and BadgeOS features making sure she takes the most out of the functionalities available and that user experience is simple and easy to navigate.
Let's map your journey towards a successfully launched e-learning site
Solutions
Ranks / Levels
- Filling out their profile details
- Changing their email preferences
- Joining an exchange
- Replying to a topic
- Posting a topic in the community exchange
- Upvoting another member’s post
Another custom feature we added is a possibility for users to see how many points they need to get to achieve to get to the next level, and if the badge is already achieved, you will see a date when it was achieved – similar to how Apple Watch activity badges work.
“As the project advanced, we decided to keep building and adding on the initial project idea. We appreciated the flexibility provided to us by LMSNinjas which allowed us to further develop our gamification platform.”
Badges / Coins
Members of the community receive a CXR coin once they attend a live event, or an online event. These coins are awarded in bulk to more than 100 users at a time and we had to design a
feature that would allow doing so without relying on the usernames (default feature),
we added an option to award users using their email address.
Leaderboard
BadgeOS leaderboard add-on is a great solution to show users how they rank in comparison to other community members.
However, since CXR has a lot of custom
elements, we needed to customize the leaderboard to reflect all elements of our gamification campaign, here is what we designed and implemented:
Result
Since we turned the gamification features on in our website and users have started earning points we have visually seen an increase in the amount of topics that are being created and the amount of people that are posting and answering questions, which was the whole goal,
since we are a community that centers on collaboration and helping each other. The more posts, answers and solutions we are seeing, the more we can tell that we are helping our members solve problems, which is what it’s all about.
Testimonial
We were looking for a partner that was familiar with WordPress, that understood our community, what our company does and the technology involved in our platform and LMSNinjas was definitely the right choice. I love how excited they were about our project, and how much their suggestions helped us improve our gamification campaign.